Interaction is at the center of the real estate industry. The real estate developers always emphasize the importance of keeping personal relations and live interaction while dealing with clients. They should convey the fact that you genuinely value them and always ready to help them.

Relationship management is not just a way of keeping in touch, but doing it in a smart way. Real estate dealing takes more time to get over than other dealings. Hence, it is all the more important for construction companies to keep all communication channels alive.


Why is there so much gung-ho about interaction?

Well, as the cliché goes, “Out of sight is out of mind”; we tend to forget those who are not in touch. It is more relevant for professional relations than personal ones. As a matter of the fact, we should not forget a single client whether there is an active business relationship or not. A purchase or buying of the property is one of the most pleasant and life changing experience for most of the clients. Unfortunately, lack of interaction has kept it from becoming one. At times, business pressures and operational issues engross builders and developers so excessively in daily chores that it is not possible for them to keep the communication channels alive. Experts say that in a business like real estate where an opportunity missed is an opportunity lost, it is not a wise thing to miss the liveliness of relations. Certainly you must keep the hunt on for exploring new clients and business associates, at the same time do not forget the old ones.

When we say managing interaction is like nurturing relationship in the real estate market, it is important at every stage starting from lead generation to signing off sale deed.  Real estate developers now have the opportunity to remove these common obstructions to communication; new tools and technology empower them to take their businesses and the consumer experience into their own hands.

What can you do to make it possible?

The answer is simple, by adopting new-age automated systems. Imagine a system where a trivial complaint of the client regarding the flaws in construction or paper work can be recorded and at the same time, transferred for solution to the relevant people. The technological advancements like modern CRMs allow the interaction cycle to work with that pace and efficiency. Make the interaction system-driven because it is easy. Today’s business and tech-savvy consumers demand more communication. They want transparency into their own transaction, and their use of technology in every other aspect of their lives tells them that quick interactions are possible.

Importance Of Interaction At The Closure Of A Property Deal And How The Use Of A CRM Can Help

  • Requirement specification: Once a lead is generated, and the potential client has been contacted, gathering requirement is the next important step.  A client should be explained about the merits and limitations of a property on his or her wish list.  But this task needs to be delegated to the right person in the team. The CRM can be of help here and ease the task of delegation through automated interaction.
  • Price negotiation: Once an amicable solution arrives, and the seller and buyer come to a mutually agreed solution, price negotiations take place. It is during the price negotiation that communicating accurately and at a proper time is of paramount importance. The use of the CRM software can help track the previous communication which can avoid any ambiguity.
  • Keeping track of inbound communication: It is greatly important that you aggregate all inbound communication so that not a single one is missed. New-age methods like CRM present a unified communication database which brings immense ease and convenience.
  • Coordinating the client’s grievances and complaints: Even with the best of intentions, planning and preparation, occasional disagreements arise between the construction company and the clients or customers. It is of utmost importance to consider the client’s complaints or the realtor could risk the property deal. Moreover, solving grievances generates a good WOM and thereby helps establish the goodwill of the company.


Making crucial changes to the traditional way of managing the real estate interactions goes beyond improving operations — it is now a prime feature of a realtor’s overall business strategy.

It is quite clear that managing interaction is the key to success. Gone are those days when property dealing was based on manual efforts. Today, you have tools and technology to automate and manage the things smartly and effectively. Leverage technology to acquire new business heights.